Optometry and optical websites

CliniDesign builds websites for optometry and optical practices in the United States, Canada and beyond. A site for an optometry practice with an optical: one page per service, such as comprehensive eye exams, contact lens exams, eyeglasses and dry eye treatment, plus a new patients page for vision insurance questions.

Open the optometry samples (opens in a new tab)Get your free preview
Iris look, desktop viewIris look, desktop view
The same look on a phone

3 live looks to try.

Open any look on your phone. Use its Colors button to switch palettes. When one feels right, ask for a preview with your practice name on it.

Any of our CliniDesigns works for any practice, not only the specialty it is shown for. For example, a dentist can pick a design shown for a vet clinic or a therapist.

Optometry and optical

For an optometry practice and optical.

See this practice type in the gallery (opens in a new tab)
Pages on this site and the searches each one is written for
  • Home page: Eye doctor [town], optometrist [town], eye exam near me (with the map panel)
  • One page per service: One search per page, for example comprehensive eye exam [town], contact lens exam [town], eyeglasses [town], dry eye treatment [town], children's eye exam [town]
  • Our optometrists: The optometrist's name, and the look-up a referred patient does before calling
  • New patients: Eye doctor that takes [vision plan] [town], new patient eye exam [town], vision insurance versus medical insurance questions
  • Articles: Long-tail patient questions. New articles come with the SEO plan (2 a month) or the AI SEO plan (weekly).

[town] and [insurance] stand for yours: each page is written with your town, your doctors and the insurance you take.

Other CliniDesigns

30 more designs, first built for other specialties. Any of them can carry your practice.

See every design in the gallery (opens in a new tab)

The old site, and what replaces it.

  1. Writing

    Old waySame text as other sites
    With usWritten for your practice

  2. Facts

    Old wayFacts buried in paragraphs
    With usFacts set out for Google and AI

  3. Speed

    Old wayA heavy page, still loading
    With usA simple page, ready

The full argument, in Google's own words

Questions optometry and optical practices ask.

Which searches is an optometry site written for?

On optometry and optical sites, the home page is written for searches such as "Eye doctor [town]", "optometrist [town]" and "eye exam near me". Each service page is written for one search of its own, for example "comprehensive eye exam [town]" or "contact lens exam [town]". Here [town] stands for your town.

What pages come with our optometry site?

The site has a home page, one page per service, a page for your optometrists, a new patients page and articles.

How long does it take to launch?

The site goes live a week after we receive your content: doctor bios, photos, services and hours.

What happens to the pages we rank for today?

Every current page address is redirected to its new home before launch, so the pages you rank for today keep pointing somewhere real.

Can an eye care practice pick a design shown for another specialty?

Yes. Any of our CliniDesigns works for any practice, not only the specialty it is shown for.

Iris look on a phone

See your optometry practice on one of these looks.

Pick a look and we put your practice name, town and specialty on it, then send you the link. The preview is free and there is no obligation.

Get your free previewBook a 15-minute call